Corporate Office, Egpyt
Entity/Property: Entity/Property: Sunrise Resorts & Cruises Egypt
Position: Senior Copywriter
Base Location: Ain Sokhna
Reports into: Senior Content Strategy Manager
You will be responsible for writing on brand copy across product, website, marketing collaterals, ads, social platforms, digital campaigns, and emails for Sunrse Resorts & Cruises.
- Responsible for supporting the Senior Content Strategy Manager to achieve overall business objectives for Sunrise Resorts & Cruises and their relevant stakeholders.
- Responsible for generating stand-alone copy or text to complement content strategy and visual concepts across many platforms including website, emails, social media, digital campaigns, online magazine, marketing materials, print advertising, sales letters, articles, brochures, flyers, special projects.
- Responsible for crafting sharp, consistent and compelling storytelling while understanding the brief, developing creative ideas, adhering to the objectives of the project, remaining on brand and being completely grammatically correct.
- Research topics, coordinate, and interview stakeholders to formulate content that is interesting to the reader.
- Organise content material from a range of sources to create a compelling narrative flow.
- Conduct SEO and keyword research, as well as be in sync with trends in digital media to ensure increased engagement in content and online traffic.
- Adhere to marketing strategies and objectives, meeting deadlines as set by HQ Marketing Team and other stakeholders.
- Amend, revise or redevelop copy and campaigns, identify problems or inconsistencies, solve problems by reviewing with Senior Content Strategy Manager, Marketing team and relevant consultants/stakeholders.
- Receive feedback and using it to grow and improve as a Senior Copywriter.