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About Us

History

SUNRISE Resorts and Cruises was founded in 2002 by Hossam Gouda El Shaer, an Egyptian entrepreneur that carries with him a very long experience in Tourism Industry as a valuable heritage of one the oldest families in the field.

This extensive experience and the knowledge of guests’ needs and requirements was the key element in starting an organisation that was all around exceeding guests’ expectations, hence, delivering one of the most successful hospitality chains that is tailored to cater carefully those needs.

What We Are Today

Adding one success to the other, we currently own and manage 11 resorts and 7 cruises, beautifully scattered in the most authentic locations Egypt has to offer, taking advantage of both modern and Arabian architecture, elegantly blended into an orchestrated Man and Nature symphony.

With a family of more than 4000 highly motivated / well trained employees, SUNRISE Resorts and Cruises has succeeded to set a new benchmark in hospitality management in Egypt.

Whether our guests are travelling for romance, a family holiday, business, visiting family or friends, or going on an adventure to discovering a mystical destination, SUNRISE is the right place to be..

From fun family resorts to exclusive Adults- only resorts, to comfortable relaxing atmosphere, we take pride in offering a beautiful collection of world class resorts, catering for all the needs of today’s traveler.

Our Locations

Vision

To be one of the leading resorts and cruises operators, with innovation in the heart of our unique approach to our customers, associates and stakeholders, committed to making dreams come true wherever we locate.

Mission

Delivering the most extraordinary experience that exceeds expectations by creating properties in carefully picked locations, complimented by pure style, warmth and personalized service.

Our Values

Service Providing a service straight from the heart with the high standards and quality
Unique Challenging the ordinary and daring to be different & unique depending on creativity & passion
Nurturing We believe in engaging and developing talents as they are our most important asset
Respect We respect our guests and community and earn their trust &loyalty by delivering our promises
Improvement Demanding ourselves to continually improve our management techniques and quality of products and services
Satisfaction Satisfying our guests and people and exceeding expectations are our key to success  
Experience Aiming to exceed expectations and leaving each guest with an unforgettable experience

Our Philosophy

Quality

SUNRISE Quality System (SQS) with its own Quality Department

We have created a department of quality for all of our resorts and Nile cruise. In addition to regular guest reviews, this department conducts a monthly control, which involves monitoring, guest interviews and mystery guest visits, in addition to other quality control inspections.

Moreover, we provide regular training programs for our employees in order to meet a high level of personalized service.


Safety & Hygiene

Gold Certification for all resorts and cruises and a monthly control through “Cristal Middle East”

SUNRISE Resorts and Cruises is working in close cooperation with Cristal Middle East - an international company with extensive experience in the eld of hygiene in accordance with the strict system of food safety (HACCP) - to provide our guests with a safe environment for a most enjoyable vacation.

Environmental Friendly

Cooperation with Travel Life Award

We believe that our responsibility extends beyond our properties and to the society as a whole. That is why we have taken steps to reduce waste and use energy more efficiently to save the environment. We have been working with Travel Life, a worldwide active agency engaged in environmental monitoring and certification in the hospitality industry, to ensure we are implementing the most environmentally friendly techniques and policies possible.

Our environmental policy, respect for local culture, energy efficiency, water conservation and use of local products are the key points in the management of our hotels and liners.