Senior Media Buyer & Planner
Entity/Property: SUNRISE Resorts & Cruises | Corporate Office
Base Location: Cairo (On-Site)
Department: Marketing
Reports to: Digital Marketing Manager
Job Summary:
The Senior Media Buyer & Planner is responsible for planning, executing, and optimizing digital advertising campaigns across key online channels, including Google, social media platforms, OTA-sponsored placements, and specialized digital media platforms. The role requires strong analytical skills to evaluate campaign performance, make data-driven decisions, and provide strategic recommendations to improve media efficiency and ROI.
Key Responsibilities:
- Develop, implement, and manage digital media buying strategies across performance and brand channels.
- Plan, set up, and optimize paid advertising campaigns across Google Ads (Search, Display, Video), social media platforms, OTA-sponsored placements (Expedia, Booking.com, Agoda), and specialized platforms such as Sojern.
- Define target audiences and behavioral segments to inform targeting strategies and channel selection.
- Monitor daily campaign performance, pacing, and delivery to ensure spend efficiency and objective alignment.
- Analyze campaign results, prepare detailed performance reports, and provide actionable insights to optimize media outcomes.
- Identify trends, benchmarks, and new opportunities to continuously improve media planning and execution.
- Lead annual and quarterly media budget planning and forecasting, ensuring alignment with broader marketing objectives.
- Work closely with the Digital Marketing Manager to prioritize campaigns, allocate spend, and align on strategy across all digital channels.
Required Skills and Qualifications:
- Bachelor’s degree in marketing, communications, or a related field.
- 3-5 years of relevant experience in digital media buying and digital advertising platforms.
- Demonstrated expertise in managing paid social media, search engine campaigns, and OTA advertising platforms.
- Strong analytical abilities, experience with performance measurement tools and platforms.
- Ability to multitask, prioritize effectively, and provide clear insights to internal stakeholders.